Hyster-Yale Group Announces Dealer Change in New Orleans and Jackson MS Sales and Service Territories

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GREENVILLE, N.C. (September 29, 2017) – Hyster-Yale Group announced today that Deep South Equipment Company (“Deep South”) and Briggs Equipment, Inc. (“Briggs”) have completed an exchange of territories and the sale of certain assets associated with operations in New Orleans, LA, Jackson, MS, and portions of eastern Texas.

Specifically, Briggs will discontinue sales and service as the authorized Yale® dealer in central Mississippi, including but not limited to the city of Jackson, and surrounding counties. The transaction will result in Deep South being appointed the authorized Hyster® and Yale® dealer in the counties associated with the Jackson sales and service territory. Deep South is presently the authorized Hyster® dealer in the territory.

The transaction also involves a change in the Hyster® representation in New Orleans, LA, and surrounding parishes. Briggs is currently the authorized Yale® dealer in the New Orleans Sales and Service Territory, and will represent both Hyster®and Yale® at the close of the transaction.

About Briggs Equipment, Inc.

Briggs Equipment, Inc. is a subsidiary of Briggs International, Inc., a leading provider of premium materials handling equipment with operations in the US, UK and Mexico. Briggs International, Inc. is a subsidiary of Sammons Enterprises, Inc., an ESOP owned company with revenues over $5 billion. Briggs Equipment’s US operations are headquartered in Dallas, Texas, with 29 locations in the south and southeast US. Briggs Equipment is a full line materials handling distributor, offering sale of new and used equipment, long and short term rentals, parts and service solutions and fleet management programs. Briggs Equipment is the largest materials handling distributor in the world/US, proudly representing Hyster® and Yale®, brands of lift trucks and fleet management services for over 50 years. Briggs Equipment also offers premium brands of allied and construction equipment, such as JCB, Ottawa etc. Briggs Equipment supports its customers through its nearly 500 strong community of factory trained and certified service technicians, offering 24-hours-a-day, 7-days-a-week service programs, a 6,000 unit rental fleet, parts inventories, financing solutions and safety training programs. With over 1,000 associates, Briggs Equipment is recognized as a market leader in the materials handling industry with its commitment to superior customer experience, service excellence and a comprehensive portfolio of materials handling solutions. More information at www.briggsequipment.us

About Deep South Equipment Company

Since its inception in 1990, Deep South has grown into a premier material handling equipment provider offering sales for new and used equipment, rentals, parts, service and training for numerous industries and businesses throughout Louisiana, Mississippi, East Texas and Oklahoma. Operating out of seven locations throughout the south, Deep South employs over 200 of the most knowledgeable people in the material handling industry with over 100 of which serve as factory-certified technicians.

Deep South is an authorized Hyster® and Yale® dealer in addition to UTILEV; a simple to use, easy to maintain and affordable to own forklift designed for operations where the truck is required to work for limited periods in the work day or work week. It also carries lines to handle commercial cleaning, rail car moving and battery and charger needs.

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Hyster-Yale Group Announces Dealer Change in New Orleans and Jackson MS Sales and Service Territories
Hyster-Yale Group announced today that Deep South Equipment Company (“Deep South”) and Briggs Equipment, Inc. (“Briggs”) have completed an exchange of territories and the sale of certain assets associated with operations in New Orleans, LA, Jackson, MS, and portions of eastern Texas.

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